How To Create Hard Hitting Ads

by Kaye Z. Marks

You want to know how to create ads that work? The secret is actually in the time that your target audience looks at your color printing ads. Two seconds. That's right, you heard me. It takes only two seconds to grab your target clients' attention.

After that initial appeal, you might as well kiss success goodbye if your target clients don't even remember what your ad is all about or what you have to say about your business.

Based on previous research, it is true that consumers devote that less time to scan your ad, let alone read the whole content of your material. With so many things occupying their time, it is not surprising that your target clients would do that. Hence, if you have two-second hitters, then you'll most probably get more attention than any other ads in your industry.

To provide hard hitting ads that get them hooked, here are additional suggestions that can help you the next time you begin your color printing material:

Provide High-Impact Images and Design To prevent your consumers from just browsing your ad and make them want to stop and read it through, high-impact images and design can really help you do that and more.

Studies have shown that visuals do the job of getting your target readers' attention better than your headline. In fact, 90% of your viewers look at the visuals before they even scan your words. And that a quarter of those 2 seconds is in fact dedicated to looking at your pictures, while the rest is on your copy.

And ever heard of a picture paints a thousand words? Well, it is true. They do communicate your message faster than actual words can. This principle dates back to when we were still in pre-school and our teachers would help us remember things by providing us with images.

Provide Visuals That Emphasize Your Message The objective of your images should not be limited to just getting the attention of your target audience. More than that, your visuals should be able to relay and reinforce your message. This is essentially true especially when you try to be arresting most of the time. Often, we lose sight of what's really important just because we're so absorbed in trying to get our reader's attention. Lest we forget our aim in creating our ads, more than anything else, our message is the most important element in our marketing material.

The bottom line is that when you develop your ads, you must not lose track of what is really important â€" your message. Everything that you provide and apply in your ad should help emphasize rather than mess up your message for your target market.

About the Author

Kaye Z. Marks is a writer and an observer. She is continuously fascinated with the developments in commercial color printing technologies which greatly help the advertising and marketing of small to medium businesses. Visit http://www.justprint.com to get help on implementing this topic on your advertising/marketing campaign.

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